Can! is harvesting the benefits of a bountiful
Autumn season! On October 6 and 7th, the National Institutes
of Health in Bethesda, MD, hosted the first
Rally. More than 100 attendees learned about
progress over the past year and discussed opportunities to
enhance and create community-based programs to help children
maintain a healthy weight.
day-and-a-half event featured prominent guests and speakers,
including Rear Admiral Penelope Slade Royall, Director, HHS
Office of Disease Prevention and Health Promotion; Dr. Yvonne
T. Maddox, Deputy Director of the National Institute of Child
Health and Human Development; and Dr. Susan B. Shurin, Deputy
Director, National Heart, Lung, and Blood Institute.
addition to hearing about the HHS and NIH commitment to the
program, participants attended sessions led by many experts.
Topics included how to more effectively reach and engage
parents, how to develop and nurture local partnerships, and
how to implement curricula and outreach activities that foster
strong results and help to sustain efforts.
objective of the rally was to learn from the experts: the
community sites and partners. Representatives from
We Can! sites were featured in group
sessions, panel discussions, and “commercials” that
highlighted program successes.
We Can! is proud of its
community advocates and partners. Each of the fourteen
We Can! Intensive Community Sites
were presented with an Award of Excellence signed by NIH
Director Dr. Elias Zerhouni to commemorate their hard work and
dedication during the first year of the program.
outpouring of attendees’ ideas and strategies coupled with
their enthusiasm about current and future activities will
assist We Can! as it moves forward.
We Can! make a difference in the
lives of our children!
October, developers of We Can! and
one of the curricula -- Media Smart Youth -- spoke at the 3rd
Annual Prevention Summit, hosted by the HHS Office of Disease
Prevention and Health Promotion. In addition, speaking to an
audience of over 1,000 attendees, HHS Secretary Mike Leavitt
identified We Can! as one of the
Department’s valuable obesity-prevention programs designed to
empower Americans to live healthier lives. Since it launched 18 months ago, We
Can! has created partnerships with numerous
organizations, agencies, and corporations to implement the
program. With more than 110 communities in 33 U.S. states,
Canada, and the Philippines, We Can!
continues to grow and enhance its impact on the health of
communities like yours. Since the program launch,
We Can! Intensive Community Sites
have promoted the importance of a healthy weight in families
and children at 60 events with over 125,000 attendees.
activities, as well as We Can!’s
national media outreach efforts to raise awareness of the
program have resulted in national and local print, national
and local television and radio programs, and Web sites
culminating in over 240 million media
outreach includes the release of three matte articles that
expand the We Can! editorial reach
to newspapers across the country: “Larger Portion Sizes
Contribute to U.S. Obesity Problem,” “Your Child’s BMI Could
Signal Weight Problems,” and “Less TV, Fewer Videos Help Keep
Weight In Check.” The articles are available on the We
Can! Web site for We
Can! community sites and corporate partners to
use in their efforts to communicate program messages to their
new resource, the 2007 Keep the Beat
Calendar, is available to help you promote heart
health and healthy living all year. This beautifully
illustrated wall calendar guides you through 12 months of
eating well, staying active, and keeping your life in balance.
Special calendar features include monthly themes, space to
write down physical activity and nutrition goals, and
delicious heart healthy recipes. Order a 2007 Calendar from
NHLBI online. Customization and large quantity
orders are available. For more information, call the NHLBI
Health Information Center at (301) 592-8573. More and more partners are using We
Can! messages and materials to educate their
members about the benefits of energy balance. Recently, the
American Academy of Family Physicians and the National Latina
Health Network distributed We Can!
materials at their annual meetings. The Nemours Health and
Prevention Services included a presentation on We
Can! at its 2nd Annual Conference on Child
Health Promotion held in Wilmington, DE.
Fortune 500 companies are also showing interest in
We Can! More than 16 companies have
already planned or completed We
Can!-related activities. For example, Alltel and
Delphi featured We Can! messages and
materials at their corporate health fairs. Winn Dixie has a
We Can! on its consumer
Web site under “Good Nutrition for Healthy Families” section.
The October issue of Parenting magazine, with a
readership of 11 million, includes a full page We
Can! advertorial done in collaboration with
Pepperidge Farm. In addition, Parenting distributed
We Can! parent handbooks at its Fall
Mall events in Bethesda, MD, St. Louis, MO, and Santa Clara,
CA; more than 3,000 people attended these events.
Learn more about
Contact Us | Unsubscribe | Privacy Statement
Governor’s Award to Lane
County Site Leader
Can! congratulates Ms. Sandy Schaeffer,
Recreation Program Manager for the Amazon and Sheldon
Community Centers, City of Eugene, Youth & Family
Recreation Services. The Governor's Council on Physical
Fitness and Sports awarded Sandy with the Fitness
Leadership Award for her professional and personal
commitment to improved fitness, nutrition, and physical
activity for youth. Sandy’s work embodies the spirit of
We Can! to improve the
well-being of youth in Eugene, Oregon.
Can! throughout Kentucky
The Kentucky Department for Public
Health (KDPH) plans to implement We
Can! statewide across Kentucky. In order
to maximize success, KDPH is commencing its effort on a
local level by working with the Lexington Tweens
Nutrition and Fitness Coalition. Members of the
coalition attended the We Can!
Rally in October and have begun We
Can! programming in their community. They
will share their experiences and lessons learned with
KDPH as it prepares to expand We
Can! across the state.
The statewide effort will be
enhanced by the involvement of the Partnership for a Fit
Kentucky, a network supported by the state's CDC Obesity
Prevention grant. Partnership for a Fit Kentucky will
spread We Can! messages
through the Food Stamp Program, Cooperative Extension
Service, local health departments, and faith-based
groups. In addition, the Partnership is supporting
trainings to develop a network of We
Can! leaders across the state.
By coordinating a statewide
We Can! initiative, KDPH hopes
to build momentum, create brand recognition, and develop
tie-ins with media and grocery stores to expand the
reach of We Can! across the